The WineCultureAmbassador 2023

Klaus Platter

Klaus Platter is the new Wine Culture Ambassador

The WineCulture Marling has a new ambassador: Klaus Platter. Following in the footsteps of distinguished figures like Hans Terzer, Alois Lageder, the "Freien Weinbauern", Josef Reiterer, and Elena Walch, Platter is now one of the leading names in the world of wine. This prestigious award, presented annually by the WineCultureMarling, honors individuals who enrich regional wine culture, introduce innovative ideas, and promote wine culture beyond regional borders.

Ceremony at the Barbara Cellar in the Romantikhotel Oberwirt
In the charming setting of the Barbara Cellar at the Romantikhotel Oberwirt, Klaus Platter was honored by the coordinator of the WineCulture Marling, Walter Mairhofer. The tribute speech was given by wine expert Sebastian Marseiler, who described Platter as a "vinosopher and troubadour," emphasizing his deep influence on South Tyrolean wine culture and his commitment to sustainable practices and innovation in winemaking.

Greetings and Special Anniversaries
Johannes Mairhofer, vice president of the Marling Tourist Association, also praised Platter’s achievements and highlighted two important milestones: 15 years of WineCulture Marling and 5 years of the WineCulture Ambassador. Another key moment was the 50th anniversary of Josef Waldner, who was recognized for his decades of dedication at the Romantikhotel Oberwirt.

Mayor Felix Lanpacher emphasized the importance of wine culture for Marling and the role of the Tourist Association in promoting local marketing, while Provincial Councillor Arnold Schuler reiterated the significance of viticulture for South Tyrol.

Thanks and Honors
Special thanks were expressed by former Governor Luis Durnwalder, who has worked alongside Klaus Platter for decades to develop South Tyrolean wine culture. The outgoing WineCulture Ambassador, Elena Walch, was traditionally honored with a caricature by Peppi Tischler.

Insights into the “Steil” Sparkling Wine and Merano’s Sweet Wine
In addition to the honors, there were intriguing insights into the world of wine: Geier Bernhard, whose innovative tracked vehicles are used in steep vineyards, presented his sparkling wine “Steil.” The cellar master of the Merano Winery, Stefan Kapfinger, described the unique characteristics of the winery’s sweet wine.
Ambassador Karl Platter
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Marling - Marlengo Marling - Marlengo 5 hours ago
Marling - Marlengo

Ein neues WeinKultur Erlebnis wartet… 🍷🌿
Ein Spaziergang, Geschichten und ein Glas Wein… klingt nach Marling. 🍷🚶

Gemeinsam mit Dorfliebhaberin Johanna entdeckt ihr Marling aus einer besonderen Perspektive und hört spannende Anekdoten, die unser Dorf einmal anders erlebbar machen.🤓⛰
Der Spaziergang führt zum Bio-Weingut Gruberhof, wo Kathrin und Jakob Einblicke in ihr Leben als junge Winzer geben und ihre ausgezeichneten Weine verkosten lassen. Begleitet wird die Verkostung von kleinen regionalen Köstlichkeiten zur Marende. 🍷🧀🥖
Ein Spaziergang, der Geschichten, Weingenuss und echte Begegnungen auf besondere Weise verbindet. 🍇🌿

Mehr Infos findet ihr unter: https://www.merano-suedtirol.it/de/marling/essen-trinken/genuss-veranstaltungen/weinkultur-erlebnisse-2026.html

📸TV Marling_ Terzer Armin

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Marling - Marlengo Marling - Marlengo 13 hours ago
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marling_marlengo marling_marlengo Yesterday
marling_marlengo

A new WineCulture Experience awaits… 💧🍷🌿
What connects water, wine and the Marling Waalweg trail? That’s exactly what this special experience is all about. 🤓

Together with expert Walter, you’ll discover fascinating stories and insights into Marling’s wine culture along the WineCulture trail. At the historic Goidnerhof farm, farmer Sepp shares authentic insights into local agriculture and the origins of the Marling Waalweg trail. 🚶

To round off the experience, enjoy a glass of wine from the Cantina Merano Winery. 🍇
Nature, history and wine enjoyment in one special experience – sounds tempting? 👀

📸TV Marling_ Terzer Armin

#marling #southtyrol #marlengo #südtirol #weinbau #winetasting

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Marling - Marlengo Marling - Marlengo 3 days ago
Marling - Marlengo

Ein neues WeinKultur Erlebnis wartet… 💧🍷🌿
Was verbindet Wasser, Wein und den Marlinger Waalweg? Genau darum geht es bei diesem besonderen WeinKultur Erlebnis.🤓

Gemeinsam mit Experte Walter entdeckt ihr entlang des WeinKulturWeges spannende Geschichten, überraschende Einblicke und so manches gut gehütete Geheimnis rund um Marlings Weinkultur. Der Weg führt bis zum historischen Goidnerhof, wo euch Landwirt Sepp authentische Einblicke in Landwirtschaft und die Entstehung des Marlinger Waalwegs gibt. 🚶

Natürlich darf auch der Genuss nicht fehlen: Ein Glas Wein der Kellerei Meran rundet dieses besondere Erlebnis stimmungsvoll ab. 🍇
Natur, Geschichte und Weingenuss auf besondere Weise erleben – klingt verlockend? 👀

Mehr Infos findet ihr unter: https://www.merano-suedtirol.it/de/marling/essen-trinken/genuss-veranstaltungen/weinkultur-erlebnisse-2026.html

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marling_marlengo marling_marlengo 5 days ago
marling_marlengo

A new WineCulture Experience awaits… 🍷✨
What does South Tyrol taste like when you prepare it yourself? Find out at this special cooking class at Mimmi & Nanni, with professional tips straight from the chef. 👨‍🍳
Together, you’ll create a fine menu, discover regional culinary delights and enjoy perfectly paired wines from Eichenstein Winery. 🍇🍷

An enjoyable evening of good food, convivial company and flavours that leave you wanting more. 😃🍷

📸Romantic Hotel Oberwirt

#marling #southtyrol #marlengo #südtirolerküche #winetasting

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