Today's apple-growing village of Lana has been influenced by the cultivation of wine for many centuries. The Ancient Romans already grew wine grapes in the area. As a wine village on the Etsch river, until the 20th century the village supplied their much-coveted wine to the monasteries of Bavaria. Even today, the farmers and winegrowers cultivate their vineyards around the villages of Lana, Postal/Burgstall, Gargazzone/Gargazon and Cermes/Tscherms with great care.
The most typical red wine from Lana and surroundings is Vernatsch, with Lagrein, Pinot Noir and Sauvignon Blanc also cultivated and pressed. The biodynamically managed Zollweghof farm in Lana and the Kränzelhof Estate in Cermes offer guided tours through their vineyards and wine cellars with subsequent tastings of fine wines. Homemade wines can be purchased, among many other things, at the Ortgut in Lana and at the Haidenhof in Cermes.
The commitment of South Tyrolean winemakers is rewarded each year with many awards from the most important Italian wine guides. Every year in November, the Merano WineFestival takes place. Winegrowers from all over the world present their best wines at the historic Kurhaus in Merano/Meran.