Merano/Meran has a large number of quality restaurants, mountain inns, and taverns serving traditional South Tyrolean cuisine. The local MGM Consortium introduced the Pure Quality in the Mountains label to promote the highest standards at the restaurants and taverns in Merano and Environs. The basic requirements are three-fold: local origin and freshness of ingredients, sustainable preparation methods, and hospitable service. In short, the hallmark prioritizes the high quality and freshness of locally sourced ingredients as well as the level of hospitality and service.
The Pure Quality in the Mountains label involves self-certification on the part of restaurants and taverns and subsequent independent verification from the controlling body. For visiting hikers and mountain bikers, the Pure Quality in the Mountains hallmark serves as a food guide at the mountain inns and restaurants. It also motivates local catering to maintain a consistent level of high quality typical of restaurants in Merano and Environs.